HG Intelligence Spółka Akcyjna
Bringing online & offline together
FZ KPT Closed-end Venture Capital Investment Fund
The company building the B2BC applications based on business intelligence solutions. One of the most comprehensive product of HGI is Synerise Platform - Revenue Performance Management System.
The Synerise Platform is comprehensive omnichannel platform. It is, at the same time, a useful business solution that allows for the integration of different channels of knowledge concerning organization, clientele and their loyalty to a brand (ambient intelligence). This significantly facilitates strategic decision-making on the subject of both marketing and sales efforts. Synerise enables its users to quickly integrate things such as storage systems, product availability, and rewards programs as well as information on clients coming from other marketing systems (i.e. e-mail and text message marketing). It also integrates data taken from client activity on social networking sites and the internet.
Additionally, the platform makes it possible to create and develop client rewards programs via collaboration with POS systems, which allows clients to effectively carry out transactions in-store. It is also a great place to create multichannel campaigns (via sms, push, beacon, wifi or email) using automation marketing mechanisms. Synerise analyzes the data gathered on clients, gets to know their shopping habits and connects them to their interests. Thanks to this, users of Synerise are able to check, for example, how weather conditions influence the decisions made by consumers (how consumers shop).
Synerise also enables its users to verify the availability of specific products in-store without having to contact the sales-person himself. The whole thing is complimented by Mobile SDK for e-commerce and customer loyalty, thanks to which its users can analyze client activity via mobile channels. This solution is mostly dedicated for use by large and innovative brands. The goal of the platform is, first and foremost, to provide only the information that the client needs and is interested in. The most important thing is that the information they are getting is provided in a format they respect (permission marketing). From quick information in terms of the availability of a certain product in a specific store to multiple discounts and offers selected for clients based on their shopping history on and offline;